Direct mail built for how donors give today.
Get started with the new direct mail model that drives giving you can count on.
Trusted by:
Direct mail drives direct response. But not how it used to.
Projections feel off.
Response isn’t showing up the way you’d expect.
You’re trying to figure out what to change as donors shift how they behave—because they’re not responding the way they used to.
It needs a new model.
Donors don’t respond the way they used to. It’s time for direct mail to catch up.
Old way
- Designed for immediate response
- Over-optimized for single-channel response
- Focused on short-term ROI, not long-term value
New way
- Built for how donors give today
- Creates familiarity and trust in the home
- Grows giving over time, not just immediate response
Start running a direct mail program that gets results you can rely on.
Send mail that keeps donors giving
In-Home Experiences
Who It’s For:
Leaders who want to build donor trust through direct mail that leads to repeat giving they can count on
Used by Brands Like:
What You’ll Get:
High-touch direct mail designed to build your presence in the home. Create touchpoints your donors hold onto and remember, keeping your organization top of mind and increasing giving across channels.
MailStream
Who It’s For:
Fundraisers who want to acquire and cultivate donors all year long
Used by Brands Like:
What You’ll Get:
A new way to run direct mail that breaks the old split between acquisition and cultivation. Use every mailing so you reach high-value audiences more often and avoid low-value segments. Backed by expert strategy to grow your file more efficiently year-round.
NovaMail Platform
Who It’s For:
DIY fundraisers who want to create print-ready direct mail with confidence
Used by Brands Like:
What You’ll Get:
The only 100% self-serve platform that puts you in control of your mail—and your timeline. Create print-ready campaigns with tested direct response templates. Built-in tools and guidance help you get mail right without needing outside coordination.
Print Network
Who It’s For:
Organizations that want the best print and postal pricing, no matter the size of the mailing
Used by Brands Like:
What You’ll Get:
Access competitive pricing through a nationwide network. Benefit from bulk pricing without added overhead. Stay in control of your creative while unlocking rates so competitive that even major agencies trust it.
Marginal Response Index (MRI)
Who It’s For:
Leaders who want data-driven clarity on which donors to mail—and which to skip
Used by Brands Like:
What You’ll Get:
A data-driven answer to who should receive your mail—and when you should send it. MRI analyzes donor behavior to show where additional mail will generate response and where it won’t, so you can mail with confidence and reduce wasted spend.
Why
MailWell?
Designed for Connection
Print is personal and has in-home staying power.
Create mail that grows your organization’s presence, earns a place in donors’ homes, and keeps you top of mind.
Built for Real Response
Donor response doesn’t show up how it used to.
Run a direct mail program built for how donors give today—so you can see what’s working and strengthen your file.
Focused on Retention
Repeat giving is built on trust.
Send mail that cultivates trust over time, leading to stronger retention and increased giving you can rely on.
Trusted by:
Partnering with MailWell has done much to assist us in both analyzing our efforts and projecting future success. The professionalism and expertise their staff brings to our strategic planning sessions equips us to move forward with confidence.
Shauna Amick, M.Ed.
Joni & Friends
The Donor Management Scorecard gives us a clear, longitudinal view of donor performance that we can actually use. The monthly reporting and conversations help our team quickly identify trends, align around priorities, and make smarter decisions across our marketing and fundraising programs.
Natalie Carlisle
K-Love
MailWell is a trusted partner for our team at Ligonier Ministries. They understand our mission, move with us at speed, and function as a true extension of our internal team.
Jesse Wisnewski
Ligonier
The team at MailWell has been a godsend and a right arm to me, if not also a left arm and more than half my brain! If it wasn’t for them and the work they take off my desk, combined with the highly effective work they do, I almost surely would have quit my job a very long time ago. I can’t possibly express enough gratitude or appreciation for the Momentum Team and all the ways they help us communicate well to our supporters.”
Jamie Morrison
African Enterprise
FAQ
What is MailWell?
MailWell is a direct mail strategy company rewriting the rules around how donors actually give and keep on giving. Get started with first-in-market direct mail programs designed for how donors give today, so you can run a program that delivers results you can count on.
What makes MailWell different from other direct mail providers?
Will this work for an organization our size?
Yes. Whether you’re a small nonprofit or a national organization, MailWell offers solutions that fit different budgets, team sizes, and mailing volumes. We’ll help you find the right place to start.
How does this fit with our digital fundraising?
Direct mail doesn’t exist in isolation anymore. Today’s donors don’t give through just one channel. MailWell helps your direct mail strengthen donor relationships that support giving across channels.
What does it cost?
Our services are tailored to your goals, mailing volume, and the products you choose. We’ll recommend the right approach for your budget and provide clear pricing before any work begins.
Can we start small or test this first?
Absolutely. Many organizations begin with a single mailing, product, or pilot before expanding. We’ll help you determine the best starting point based on your goals and donor file.
Who should choose MailWell, and why?
MailWell is built for nonprofit leaders who know direct mail still works but are looking for a more dependable way to make it work today. If you want a direct mail program that adapts to changing donor behavior and delivers results you can count on, you’re in the right place.
Reach donors with mail that works.
Get started with the new direct mail model that helps you cultivate repeat giving you can count on.
Who we are:
MailWell is a direct mail strategy company rewriting the rules of how donors actually give and keep on giving. We build first-in-market direct mail programs designed to place your organization in the home so you can cultivate the trust that increases repeat giving.
